Results tagged “Book Review”

Book Review: The Art of Selling Movies by John McElwee

Entertaining visual look at the history of American movie newspaper ads suffers from issues with accompanying text
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Today’s digital media dislodged or diminished a variety of other media. Some are conspicuous: VHS and VCR. Others, such as the shriveling of newspaper movie ads, less so. From its inception, newspaper advertising was a principal means of promoting movies. In addition to where and when a film was showing, these ads brought artwork, photos, and lively descriptions to the consumer. In The Art of Selling Movies, John McElwee looks at the history and evolution of this craft. As McElwee points out, his book isn't about movies but the countless, nameless ad creators and their “skill, sometimes genius of pulling
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