Star Trek Into Darkness Poster Reveals Lack of Originality

Does it concern you or is the marketing meaningless?
  |   Comments

The newly released poster for Star Trek Into Darkness features a man clad in leather as he surveys the aftermath of an event that includes the destruction of a building, which results in an image resembling the Starfleet insignia as seen on uniforms for crew members of the Starship Enterprise

STID Poster

Previously, Paramount's website revealed the following synopsis for the upcoming film:

In Summer 2013, pioneering director J.J. Abrams will deliver an explosive action thriller that takes Star Trek Into Darkness. When the crew of the Enterprise is called back home, they find an unstoppable force of terror from within their own organization has detonated the fleet and everything it stands for, leaving our world in a state of crisis.

With a personal score to settle, Captain Kirk leads a manhunt to a war-zone world to capture a one man weapon of mass destruction. As our heroes are propelled into an epic chess game of life and death, love will be challenged, friendships will be torn apart, and sacrifices must be made for the only family Kirk has left: his crew.”

As curious as I am about what Into Darkness has in store for viewers next year, especially the identity of the "one man weapon of destruction" and if he is a character from The Original Series, I was rather surprised to see Abrams and/or Paramount reuse the idea of an iconic image created amidst the destruction of a building when it had been used to such great effect so recently with Christopher Nolan's The Dark Knight Rises


What are your thoughts on the similarity? Does it concern you or is the marketing meaningless? 

Star Trek Into Darkness, starring Chris Pine, Zachary Quinto, Zoe Saldana, Karl Urban, John Cho, Bruce Greenwood, Simon Pegg, Anton Yelchin, Benedict Cumberbatch, Alice Eve, and Peter Weller, is scheduled for theaters on May 17, 2013.

Follow Us