Special 50th Anniversary of Elvis Presley's Iconic '68 Comeback Special Hits Cinemas August 16 and 20

From Fathom Events and Authentic Brands Group (ABG), the two-day screening event will feature newly produced content about the famed rocker.
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Press release: Elvis Presley’s legendary ’68 Comeback Special, directed and produced by Steve Binder, will hit the big screen this summer in celebration of its 50th anniversary. The two-day cinema event will take place across the globe on August 16, with an encore screening on August 20. Each screening will include the legendary television special, plus an exclusive look at the making of the special, featuring a walkthrough of the NBC soundstage with insights from Binder and others influenced by Presley, his music and this iconic event. This brand new content is produced by Spencer Proffer, CEO of Meteor 17, and ABG’s Marc Rosen, SVP of Entertainment.

Fathom Events and ABG will present ELVIS 50th Anniversary Comeback Special in more than 500 select U.S. movie theaters on Thursday, August 16 and Monday, August 20 at 7:30 p.m. local time (both dates), through Fathom’s Digital Broadcast Network (DBN). Tickets for U.S. screenings of ELVIS 50th Anniversary Comeback Special can be purchased at www.FathomEvents.com and participating theater box offices. International cinema locations and ticket-on-sale dates will be announced at a later date.

The ‘68 Comeback Special embodies the spirit and talent of one of the most legendary artists in music history,” said Steve Binder, director and producer of the special. “I hope that Elvis fans and music lovers everywhere will have an opportunity to immerse themselves in the world of the King through a unique yet personal lens captured in this content.”

In celebration of the 50th anniversary of this legendary special, a new book by Steve Binder titled COMEBACK: The Making of the 1968 Elvis Special delves into the dynamic (and often intimate) performances by The King of Rock & Roll during the landmark Comeback NBC broadcast. The book features a dedication by Priscilla Presley and stunning catalog of iconic Elvis Presley imagery.

Originally airing on December 3, 1968, the ’68 Comeback Special was Elvis Presley’s first live television performance in seven years, which captured him playing with a full band in front of an intimate audience of diehard fans. As part of the special, Presley also pioneered the “Unplugged” performance style with an exclusive acoustic set. The soundtrack album went Top 10 following the special airing, shooting Presley back to the top of the singles charts months later with “In the Ghetto” and later in 1969, his first number one hit in seven years with “Suspicious Minds.”

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